Complaints are different when customers think a company cares

When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't ...

Researchers reprogram bacterial gene activity with red light

Researchers at the University of Bayreuth have changed the sensitivity of bacterial systems for controlling gene activity to red light and reprogrammed their molecular response to the light stimulus. The results, published ...

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