A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it's how active they are on the platforms where the ads run.
Economics & Business
Jun 19, 2024
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1
The Sun Corridor in Arizona in the semi-arid Southwestern U.S. is a land of seeming unlimited growth that is constantly colliding with physical constraints. It is mountainous but also home to a large valley that includes ...
Earth Sciences
Jun 19, 2024
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0
A discovery by researchers at the University of Houston has revealed a massive energy imbalance on Saturn, shedding new light on planetary science and evolution and challenging existing climate models for the solar system's ...
Planetary Sciences
Jun 18, 2024
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193
Just how much heat does city sprawl add to large-scale warming? That's one longstanding question researchers sought to answer in a new study recently published in the journal One Earth.
Environment
Jun 18, 2024
1
73
The exploration of mechanophores continues to expand the practical application of these molecules in materials science, organic synthesis, and pharmaceuticals due to their ability to change physically or chemically in response ...
Analytical Chemistry
Jun 18, 2024
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79
When Sylvain De Guise and his friends get together, it's not at a barbeque or for a game of pickleball. Their reunions happen on research boats.
Ecology
Jun 18, 2024
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0
Times of crises often call for strong and rapid action, but in polarized societies, strong top-down policies can backfire.
Environment
Jun 17, 2024
2
1
The use of AI to streamline drug discovery is exploding. Researchers are deploying machine-learning models to help them identify molecules, among billions of options, that might have the properties they are seeking to develop ...
Biochemistry
Jun 17, 2024
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56
Research staff at the University of the Basque Country (UPV/EHU), the Universitat Politècnica de Catalunya—BarcelonaTech (UPC) and the Barcelona Supercomputing Center (CNS-BSC) have analyzed historical observations since ...
Planetary Sciences
Jun 17, 2024
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81
For centuries, the transport sector has been one of the biggest contributors to global carbon emissions. To address the problem, many research groups are now actively exploring how technology can help transport systems to ...
Superconductivity
Jun 17, 2024
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