Implications of humor in social media job adverts

Can humour on social media help managers find the most appropriate candidates for the job vacancies they hope to fill? Writing in the International Journal of Internet Marketing and Advertising, researchers from Finland, ...

How social media impacts consumer spending

For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new research from the University at Buffalo School of Management.

Selfies are more than a form of vanity, research finds

An Australian National University (ANU) study analysing more than 5,000 Instagram selfies has found that 75 per cent of selfies are posted by women, and around one in 10 is posted by users purely looking to build an audience, ...

How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

How companies prey on your weaknesses: a Robert Shiller Q&A

It's no secret we do things we know we shouldn't. We overeat, gamble away our savings and live like tomorrow will never come. One reason, two Nobel laureates argue, is that there are plenty of businesses happy to lead us ...

No, the rise of the emoji doesn't spell the end of language

The emoji has become one of the fastest growing forms of communication in history. But those who are worried that its growth could see the death of written language are wrong – emojis are being used to enhance, rather than ...

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