Plucky Roku updates streaming gadgets in battle with big boys

You just have to cheer for a company like Roku. The plucky Saratoga, Calif., electronics company is going up against some of the biggest tech companies in the world. In the market for streaming media players, the small, inexpensive ...

Video games, e-commerce booming in Mideast: study

Video game and e-commerce markets are growing "exponentially" across the Middle East and North Africa, driven by the mobile revolution and new youth-produced content, according to a study.

Fed says some tech firms overvalued

The Federal Reserve on Tuesday warned that some high-flying technology firms may be overvalued, but rejected the idea of a stock market bubble.

Marketing to net mums

Mums on the net should be the focus of those carrying out market research as it turns out that the old word-of-mouth benefits to sales are stronger than ever now that the school gathering places, shops and mother and child ...

Analysis of 50 years of hit songs yields tips for advertisers

Researchers from North Carolina State University have analyzed 50 years' worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.

Achieving optimal online marketing through cutting edge analysis

Spending on internet advertising recently surpassed newspaper spending, with heavy investment in non-traditional social media marketing programmes. This highlights the fact that businesses - large and small - are beginning ...

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