Why the Internet hasn't killed off books

We stand amazed by the vitality of printed books, a more than 500-year-old technique, both on and offline. We have observed over the years all of the dialogue which books have created around themselves, through 150 interviews ...

Study scrutinizes hidden marketing relationships on social media

Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures ...

Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

Fake news can backfire for companies caught in the act

In the era of fake news, less scrupulous businesses are using deceptive tactics to smear their rivals. But companies that spread fake news against their competitors ultimately experience the brunt of negative publicity and ...

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