Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
Economics & Business
Jun 26, 2020
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China has removed pangolin parts from its official list of traditional medicines, state media reported Tuesday, days after increasing legal protections on the endangered animal.
Ecology
Jun 9, 2020
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The head of Russia's space agency on Saturday accused Elon Musk's SpaceX of predatory pricing for space launches, which is pushing Russia to cut its own prices.
Space Exploration
Apr 11, 2020
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Communication and marketing experts place great weight on an organization's relationship with its public stakeholders, and a new tool allows organizations to better measure and describe the nature of these relationships.
Economics & Business
Jan 3, 2020
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Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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Uber is set for its Wall Street debut Friday with a massive share offering that is a milestone for the ride-hailing industry and the so-called "sharing economy," but which comes with simmering concerns about its business ...
Business
May 9, 2019
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Uber pulled back on its ambitious valuation target Friday for its Wall Street debut, while still pricing its share offering in a range that would make it one of the largest in recent years in the tech sector.
Business
Apr 26, 2019
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Uber is aiming to make its stock market debut at a share price that would value the leading ride-share startup between $80 billion and $90 billion, Bloomberg reported on Thursday.
Business
Apr 26, 2019
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Uber filed documents Thursday for its much-anticipated public share offering expected to be the largest in the tech sector in years, and a bellwether for other venture-backed startups eyeing Wall Street listing.
Business
Apr 12, 2019
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