Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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70
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
Business
Aug 8, 2013
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0
Twitter rolled out a new marketing platform Thursday that could enable advertisers to reach more than 700 million people on and off the social media service in a simpler and more effective way.
Internet
Aug 23, 2015
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42
The Washington Post, Dow Jones, Time Inc. and other news organizations have accused iPad news reader Zite of copyright infringement and told the Canadian startup to stop displaying their articles.
Internet
Mar 31, 2011
1
0
Viacom's fourth-quarter net income rose 24 percent, helped by the success of the film "World War Z" and greater advertising revenue.
Business
Nov 14, 2013
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0
(Phys.org) -- School-age teenagers are widely exposed to sexualised and raunchy imagery, but are developing their own ways of dealing with it, a Flinders University sociology researcher has found.
Social Sciences
Jun 8, 2012
7
0
Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Social Sciences
Nov 24, 2021
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6
Nielsen will begin to tabulate how many people get their live TV from Hulu and YouTube, giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional ...
Internet
Jul 25, 2017
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1
Have you had the experience of looking at some product online and then seeing ads for it all over your social media feed? Far from coincidence, these instances of eerily accurate advertising provide glimpses into the behind-the-scenes ...
Social Sciences
Jan 13, 2022
0
11
Television isn't the only way commercials will get airtime this year.
Business
Jun 4, 2015
0
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