Nielsen to count viewers for Hulu, YouTube live TV services

Nielsen to count viewers for Hulu, YouTube live TV services
This Tuesday, Feb. 28, 2017, file photo shows the YouTube TV logo at the YouTube Space LA in Los Angeles. Nielsen says it will start counting how many people are watching live TV services from online streaming companies Hulu and YouTube, giving media companies and advertisers more insight on how many folks are watching network shows beyond the traditional TV screen. (AP Photo/Reed Saxon, File)

Nielsen will begin to tabulate how many people get their live TV from Hulu and YouTube, giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional TV.

Hulu and YouTube have not revealed how many people subscribe to the live TV services that they launched in the spring as a counter to cable TV.

Subscribers can stream channels live on laptops, smartphones and elsewhere. They can also record shows digitally or watch them on demand. Both services cost nearly $40 a month.

Media companies base the amount they charge advertisers on the number of people who are watching at a particular time. There has been a tremendous surge in the number of people who use streaming services.

Nielsen to count viewers for Hulu, YouTube live TV services
This June 24, 2015, file photo shows the Hulu Apple TV app icon. Nielsen says it will start counting how many people are watching live TV services from online streaming companies Hulu and YouTube, giving media companies and advertisers more insight on how many folks are watching network shows beyond the traditional TV screen. (AP Photo/Dan Goodman, File)

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