The secret life of lobster (trade): Could we be in hot water?

In a paper published in Frontiers in Marine Science, researchers, including lead author Joshua Stoll of the University of Maine School of Marine Sciences and the Mitchell Center for Sustainability Solutions, map the global ...

What's driving the next generation of green products?

If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable products to make themselves ...

Are nature apps interesting enough?

The full potential of nature apps for getting the public more interested in ecology and conservation is not being exploited enough, says a new study.

Shock advertising not so shocking

Shock advertising has become obsolete and marketers need to implement alternative ways of "breaking through the clutter", according to Wits research.

Brands, patents can protect firms from bankruptcy

If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...

Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

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