A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
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Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management ...
Economics & Business
Dec 10, 2014
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Scientists in the middle of the status hierarchy, not those at the top or the bottom, are the first to work with easy-to-use commercial products. They are also the most prone to imitate their prior collaborators' use of such ...
Other
Aug 4, 2014
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Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Economics & Business
Jul 14, 2014
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(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School of Business.
Social Sciences
Jun 6, 2014
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Stephan Lewandowsky, chair of cognitive psychology at the University of Bristol, answered questions posed by the public on Reddit. The Conversation has curated the highlights.
Environment
Apr 17, 2014
227
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Merely changing the face of a model in an ad increases the number of potential purchasers by as much as 15% (8% on average), according to a study being published by the Institute for Operations Research and the Management ...
Economics & Business
Apr 11, 2014
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South Korea, already one of the most wired countries on earth, Wednesday announced a 1.6 trillion won ($1.5 billion) plan to roll out a next-generation 5G wireless service quick enough to download full-length films in a second.
Telecom
Jan 22, 2014
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Popular social media site Twitter may eventually resemble a broadcast medium like television or radio, with users reading messages written by celebrities and corporations rather than writing their own "tweet" messages of ...
Economics & Business
May 29, 2013
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(AP)—Chemistry student Jiang Wenying graduated three years ago and decided the job market was so tough she might as well go back to school for a graduate degree. Now she's finding it even worse, in what looks to be China's ...
Business
May 29, 2013
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