New research from Cass Business School has found that business sustainability strategies can succeed alongside mainstream competitive strategies when managers believe in them.
Economics & Business
Jan 22, 2020
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New research co-written by a University of Illinois expert in consumer behavior and global marketing explores why certain segments of consumers prefer national or global brands over their less-pricey private-label equivalents, ...
Economics & Business
Dec 16, 2019
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No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 6, 2019
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Uber on Monday confirmed it is cutting 400 jobs from its marketing team of more than 1,200 workers to reduce costs and improve efficiency.
Business
Jul 30, 2019
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It started as a simple sales promotion, but Amazon's Prime Day has now morphed into a major phenomenon joined by scores of retailers jockeying with the US colossus for a bigger slice of the e-commerce pie.
Business
Jul 13, 2019
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Software company Slack Technologies climbed on the New York Stock Exchange Thursday after debuting in a direct listing, in the latest sign of Wall Street's appetite for new technology entrants.
Business
Jun 20, 2019
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Cloud-based software firm Slack Technologies makes its debut on the New York Stock Exchange Thursday with a reference price of $26, adding to this year's parade of new Wall Street entrants.
Business
Jun 20, 2019
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The 2019 parade of big new Wall Street entrants continues this week with the debut of Slack Technologies, underscoring investor hunger for new companies in spite of some high-profile stumbles.
Business
Jun 19, 2019
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The experience we know as password hell could be radically changed for the better within the next year and a half to three years.
Security
Jun 18, 2019
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Volkswagen aims to raise between 1.6 billion and 1.9 billion euros ($2.1 billion) by listing between 10 and 11.5 percent of the capital for its truck division Traton on the stock market.
Business
Jun 14, 2019
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