No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 06, 2019
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Uber on Monday confirmed it is cutting 400 jobs from its marketing team of more than 1,200 workers to reduce costs and improve efficiency.
Business
Jul 30, 2019
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It started as a simple sales promotion, but Amazon's Prime Day has now morphed into a major phenomenon joined by scores of retailers jockeying with the US colossus for a bigger slice of the e-commerce pie.
Business
Jul 13, 2019
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Software company Slack Technologies climbed on the New York Stock Exchange Thursday after debuting in a direct listing, in the latest sign of Wall Street's appetite for new technology entrants.
Business
Jun 20, 2019
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Cloud-based software firm Slack Technologies makes its debut on the New York Stock Exchange Thursday with a reference price of $26, adding to this year's parade of new Wall Street entrants.
Business
Jun 20, 2019
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The 2019 parade of big new Wall Street entrants continues this week with the debut of Slack Technologies, underscoring investor hunger for new companies in spite of some high-profile stumbles.
Business
Jun 19, 2019
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The experience we know as password hell could be radically changed for the better within the next year and a half to three years.
Security
Jun 18, 2019
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Volkswagen aims to raise between 1.6 billion and 1.9 billion euros ($2.1 billion) by listing between 10 and 11.5 percent of the capital for its truck division Traton on the stock market.
Business
Jun 14, 2019
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Apple's biggest cash cow, the iPhone, continued to suffer weaker sales around the world in first quarter of the year as Chinese tech giant Huawei flexed its muscles and claimed more market share from Apple and its longtime ...
Business
May 29, 2019
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Smartphone chip giant Qualcomm suffered a fresh blow in its antitrust battle as a US federal judge ruled that it "strangled competition" for years at the expense of consumers and device makers.
Business
May 22, 2019
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