Study warns of underestimated uncertainty in published market research
New research involving the University of Sydney Business School has found researchers underestimate the degree of uncertainty in their findings.
New research involving the University of Sydney Business School has found researchers underestimate the degree of uncertainty in their findings.
Economics & Business
Apr 28, 2023
0
2
Friday, April 7, is National Beer Day in the U.S., and 2023 is revealing some changing tastes.
Social Sciences
Apr 10, 2023
0
5
Nearly three years ago, American Airlines pledged to eradicate its greenhouse gas emissions by 2050 in an effort to help avoid the most catastrophic effects of climate change.
Environment
Mar 27, 2023
0
6
The latest Bayes UK Commercial Real Estate Mid–year 2022 report shows a new lending volume of £23.7 billion, indicating strong appetite for new business up until June 2022 before deal flow started to dry up. In a dramatically ...
Economics & Business
Oct 19, 2022
0
1
Switzerland's biggest retailer launched a new coffee machine invention on Tuesday—fully compostable coffee balls which it hopes will shake up the global market and take on Nespresso's global dominance.
Environment
Sep 6, 2022
0
53
Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable ...
Economics & Business
Aug 4, 2022
0
29
The explosive growth of social media during the last decade has dramatically changed the dynamics of business-customer interactions. Yet relatively few firms have properly strategized their social media appearance and involvement, ...
Social Sciences
May 18, 2022
0
6
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for esthetics and craft—whether it be the search ...
Economics & Business
May 5, 2022
0
26
At least for now, there is no reason for the traditional meat industry to have much of a beef with producers of plant-based burgers and other meat alternatives, new research suggests.
Economics & Business
Apr 11, 2022
0
3
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Economics & Business
Apr 7, 2022
0
3