Free perks and upgrades: Could they actually embarrass consumers?
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 18, 2013
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Page 5 - News tagged with loyalty
When perks don't work: Unearned upgrades embarrassing for consumers
(Phys.org) —New research from UBC's Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front of others.
Social Sciences
May 28, 2013
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Understanding job committment may lead to better correctional employees
Commitment to the job by correctional staff members cannot be bought but must be earned by an organization, a Wayne State University researcher believes.
Economics & Business
May 23, 2013
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Loyalty is trump: New study on price reduction
A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in a large-scale study. An extra five percent discount is, on average, ...
Economics & Business
Feb 18, 2013
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Smartphone sales exploded in 2012, surveys show
Global smartphone sales soared in 2012, taking a huge slice of a mobile phone market that was otherwise flat, survey data showed Friday.
Business
Jan 25, 2013
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40% of US teens have iPhones: analyst survey
Two out of five American teenagers have an iPhone, in a sign that Apple is the "pre-eminent technology brand" for youth, a survey by a financial firm shows.
Consumer & Gadgets
Oct 10, 2012
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US retailers to launch mobile app for payments
A bevy of big-name retailers including Wal-Mart Stores Inc., Best-Buy Co. and Target Corp., are teaming up to create a company that will give U.S. customers another way to make purchases: with their cellphones.
Telecom
Aug 15, 2012
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Brand loyalty increases when other customers look, act like us
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Economics & Business
Apr 25, 2012
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Employers feel no love for unscrupulous practice of 'service sweethearting'
A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service sweethearting," ...
Economics & Business
Feb 10, 2012
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Citibank turns rewards into 'social currency'
Credit card rewards are the new social currency. Citibank customers can now use Facebook to pool their rewards points online.
Internet
Jan 3, 2012
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