Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty, according to ...
Economics & Business
Nov 11, 2013
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Consumers appreciate being able to share their perks with others, and will sacrifice exclusivity to do so, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 15, 2013
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Google is bringing its digital wallet to the iPhone in its latest attempt to upstage Apple on its own popular device.
Software
Sep 19, 2013
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Your reaction to the price on a bottle of wine or another product is partly a response to how powerful you feel, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 10, 2013
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When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...
Economics & Business
Aug 14, 2013
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Chances are you've never heard of Alliance Data Systems Corp. But it's probably heard about you. Every time you swipe a credit card, your purchase is captured by a database somewhere. The question is: Who's holding that information ...
Internet
Aug 7, 2013
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Wear your lucky Yankees jersey. Hold your breath. Expect nothing less than a World Series win. Certain routines are routine for millions of baseball playoff fans desperate to meet victory. In fact, a new study in the Journal ...
Social Sciences
Jul 22, 2013
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(Phys.org) —Consumers are continuing to sign up for loyalty programs even when they're unsure of the benefits, according to new research.
Economics & Business
Jul 4, 2013
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Are customers always right, or do their choices – when captured by the technology of loyalty cards – in fact enable producers to gain subtle forms of control over them?
Social Sciences
Jun 28, 2013
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The Internet has a major impact on the consumers' media habits. The market situation for magazines is changing in line with the continuing increase of online media content. Success will require a completely new business approach. ...
Internet
Jun 27, 2013
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