The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored ...
Economics & Business
Jan 11, 2011
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0
Google is celebrating Sigmund Freud's 160th birthday with a special doodle.
Internet
May 6, 2016
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8
Google paid tribute to the Flintstones on Thursday, devoting the celebrated logo on its home page to Fred, Wilma, Barney and Betty on their 50th anniversary.
Internet
Sep 30, 2010
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0
A second grader dreamt up Google's latest playful take on its logo.
Internet
Jan 8, 2019
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5
Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet.
Business
Sep 1, 2015
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24
Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who ...
Economics & Business
Apr 6, 2021
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4
University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical ...
Social Sciences
Dec 3, 2015
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12
A recent study by Northeastern professor Katherine Haenschen, who researches the intersection of digital media and politics, explores the role of fonts in political branding.
Political science
Jul 28, 2021
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48
Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an "X." After a series of Musk-driven blunders, the disappearance of the Blue Bird has ...
Social Sciences
Aug 2, 2023
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18
Google dedicated a doodle Tuesday to the Swedish-American inventor of the modern zipper, Gideon Sundback, on what would have been his 132nd birthday.
Internet
Apr 24, 2012
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