Political ads have little persuasive power: study

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows ...

Pre-election polls not becoming less reliable: study

Pre-election polls are not becoming less reliable, said a study Monday addressing public distrust stemming from surprise results in Britain's 2015 general election and the 2016 US presidential vote.

Research shows people's perceptions can fuel political unrest

People's feelings about how morally divided a society is in the lead-up to an election can cause them to have extreme reactions if the result doesn't go their way, like the 6 January 2021 attacks on the US Capitol, new research ...

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