New insights into placebo effect

(Phys.org)—Mathematical models developed by scientists at the University of Bristol are providing new insights into why the placebo effect exists and when it should occur. Their research is published today in the journal ...

Controlling monkey brains and behavior with light

Researchers reporting online on July 26 in Current Biology have for the first time shown that they can control the behavior of monkeys by using pulses of blue light to very specifically activate particular brain cells. The ...

Like humans, chimps are born with immature forebrains

In both chimpanzees and humans, portions of the brain that are critical for complex cognitive functions, including decision-making, self-awareness and creativity, are immature at birth. But there are important differences, ...

How researchers look at the bird brain in action

How do birds make decisions and which brain regions are particularly active when they solve tasks? Researchers from the Department of Biopsychology at Ruhr-Universität Bochum (RUB) are investigating these questions. So far, ...

Neuroscientist explores 'What It's Like to Be a Dog'

Five years ago, Emory neuroscientist Gregory Berns became the first to capture images of actual canine thought processes. To explore the minds of the oldest domesticated species, the Berns lab trained dogs to remain still ...

How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

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