Apple mulls refunds for battery replacement on old iPhones
Apple is mulling refunds to customers who paid full price for battery replacements on older iPhones.
Apple is mulling refunds to customers who paid full price for battery replacements on older iPhones.
Consumer & Gadgets
Feb 6, 2018
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A study, recently accepted for publication at Journal of Marketing, reports nonlinear relationship between initial price discounts and customer retention.
Economics & Business
Aug 21, 2017
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Amazon is extending its annual "Prime Day" promotion to 30 hours this year.
Business
Jun 29, 2017
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Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new ...
Economics & Business
Feb 15, 2017
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5
Marketers have said for years that Americans give up their data online, on apps and in stores because of the benefits they receive, such as discounts or special offers. But a new national survey from the University of Pennsylvania's ...
Economics & Business
Jun 8, 2015
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20
United Airlines and online travel website Orbitz have filed suit against a young computer programmer who used a clever trick to get discounted airfares.
Business
Dec 31, 2014
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Twitter is expanding its reach into commerce with a new tool called "Offers."
Internet
Nov 25, 2014
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Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist.
Economics & Business
Nov 11, 2014
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Verizon Wireless is offering $10 or $20 monthly discounts for subscribers who buy their phones through the company's installment plan.
Telecom
Feb 13, 2014
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Consumers like to reap the benefits of discounts immediately (not later), according to a new study in the Journal of Consumer Research. Consumers enjoy discounted products much less if they have to wait for them.
Social Sciences
Oct 15, 2013
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