Giving customers the VIP treatment is more effective than discounts when it comes to establishing customer loyalty, says a Massey University consumer behaviour specialist.
Economics & Business
Nov 11, 2014
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(AP) -- Foodies have a new way to snag reservations at posh urban eateries - and enjoy them at a steep discount.
Internet
Jan 12, 2011
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Verizon Wireless is offering $10 or $20 monthly discounts for subscribers who buy their phones through the company's installment plan.
Telecom
Feb 13, 2014
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Apple is mulling refunds to customers who paid full price for battery replacements on older iPhones.
Consumer & Gadgets
Feb 6, 2018
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Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according ...
Economics & Business
Oct 3, 2019
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13
(AP) -- New York's attorney general warned Internet retailers Wednesday that they should stop funneling unsuspecting customers into "deceptive" Web discount clubs that have been accused of slamming people with hidden fees.
Internet
Jan 27, 2010
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Consumers like to reap the benefits of discounts immediately (not later), according to a new study in the Journal of Consumer Research. Consumers enjoy discounted products much less if they have to wait for them.
Social Sciences
Oct 15, 2013
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Call it "having their 'Pi' and buying too." A new study finds that consumers are more likely to make purchases during promotions tied to a special day, like Pi Day (March 14), than during regular holiday or non-distinctive ...
Social Sciences
Sep 30, 2022
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Subscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It's been ...
Economics & Business
Jul 1, 2019
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Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should ...
Economics & Business
Jan 8, 2021
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