Can one simple strategy help consumers say 'no' to temptation?

When facing temptation, can a simple change of language make a difference? According to a new study in the Journal of Consumer Research, consumers who respond to temptation with the words "I don't" versus "I can't" are more ...

Do you know the carbon footprint of your food choices?

Shoppers greatly underestimate the difference their food choices can make to climate change, but they'll favour items with a lower carbon footprint if they're given clear information on the label, according to new research ...

Bats' brains sync when they socialize

The phrase "we're on the same wavelength" may be more than just a friendly saying: A new study by University of California, Berkeley, researchers shows that bats' brain activity is literally in sync when bats engage in social ...

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