Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...
Economics & Business
Dec 4, 2020
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31
New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.
Economics & Business
Nov 10, 2020
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1
Gender discrimination continues to plague organizations, and "gig economy" businesses, which have thrived over the last decade, are not immune, according to new research from the University of Notre Dame.
Economics & Business
Nov 9, 2020
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16
Companies can discover customer needs that are unknown to customers themselves through learning from their own market experiences and observing the market experiences of collaborators and competitors, says a research paper ...
Economics & Business
Nov 3, 2020
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2
Very few people look forward to the negotiations that are part of the car-buying experience. Consumers often think the car salesperson is giving them a high price that they'll have to negotiate down. But new research from ...
Economics & Business
Oct 30, 2020
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Almost all businesses involved in the food supply chain have experienced effects ranging from a mild shock to severe disruptions during the COVID-19 pandemic, and further disruptions may be ahead during the second wave.
Economics & Business
Oct 1, 2020
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2
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research ...
Economics & Business
Sep 3, 2020
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3
Over the years, policymakers have enacted consumer protection laws and regulations to ensure better access to credit for low-income and minority consumers at fair lending rates. While these regulations make it illegal for ...
Economics & Business
Sep 1, 2020
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5
Automatic gratuities leave restaurant patrons with a bad taste, even when the meal and the service were excellent, new research from Washington State University indicates.
Economics & Business
Aug 10, 2020
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5
Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...
Economics & Business
Aug 7, 2020
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3
