Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and how marketers can provide ...
Economics & Business
May 25, 2021
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3
Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of Maryland's Robert H. Smith ...
Economics & Business
May 13, 2021
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6
Elon Musk's SpaceX announced Thursday that Google would team up with its Starlink satellite internet service to deliver cloud computing services to business customers.
Space Exploration
May 13, 2021
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102
There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider.
Economics & Business
Apr 28, 2021
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5
Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University ...
Economics & Business
Apr 21, 2021
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6
Researchers from University of Minnesota, New York University, University of Pennsylvania, BI Norwegian Business School, University of Michigan, National Bureau of Economic Research, and University of North Carolina published ...
Economics & Business
Mar 24, 2021
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16
In Lily Tomlin's classic SNL comedy sketch, her telephone operator "Ernestine" famously delivers the punchline, "We don't care. We don't have to. We're the Phone Company." But new research finds that satisfied customers mean ...
Economics & Business
Feb 2, 2021
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4
Customers perceive a better quality of service, feel less anxious and exhibit more trust in businesses when waiters and other service workers wear a mask, according to a new study we just submitted for peer review. And we ...
Social Sciences
Jan 25, 2021
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6
Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should ...
Economics & Business
Jan 8, 2021
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4
Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition ...
Economics & Business
Dec 8, 2020
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