Staff 'false smiles' won't bring customers back: study

(PhysOrg.com) -- Companies should invest effort in convincing their staff about their marketing messages as well as trying to convince their customers, according to The University of Queensland's Associate Professor of Marketing ...

New IBM Service Plays Real-Time Matchmaker In Call Centers

IBM announced a new service today which uses advanced analytics to match a caller with the optimal customer service representative (CSR) in real-time. IBM has collaborated with specialty insurance provider Assurant Solutions, ...

Poor customer service leads to loss of customers

Cost reductions are high on the agenda in many firms. Cost reductions often result in manning reductions and fewer employees. Customer service is a labour intensive function, and is therefore very likely to be affected by ...

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