They promise us discounts, upgrades and freebies in exchange for our allegiance - so why are shoppers failing to stay faithful to customer loyalty programs?
Economics & Business
Aug 27, 2014
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(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Economics & Business
Apr 20, 2010
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Global smartphone sales soared in 2012, taking a huge slice of a mobile phone market that was otherwise flat, survey data showed Friday.
Business
Jan 25, 2013
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(PhysOrg.com) -- Rewards programs. Everyone is doing them — airlines, casinos, airlines, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for ...
Economics & Business
Jul 16, 2010
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Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, according to a recent study by ...
Economics & Business
Jul 7, 2015
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When evaluating the performance of a brand in a certain territory, it might be more appropriate to evaluate it against its local competitors as opposed to its performance in other territories, according to research from a ...
Economics & Business
Aug 14, 2013
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A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service sweethearting," ...
Economics & Business
Feb 10, 2012
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Queuing, standing in line... it's what we do well, but complain about the most. Thankfully, science is coming to the rescue as researchers in Taiwan have devised a formula that could revolutionize restaurants, post offices, ...
Mathematics
Jun 1, 2010
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Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...
Economics & Business
Aug 7, 2020
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Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do ...
Economics & Business
Jun 1, 2011
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