(Phys.org) —Is online betting fun entertainment or a seedy fraud? Your opinion likely depends on whether you label it "gambling" or "gaming," reports a new Cornell study that shows how industry labels help shape consumer ...
Social Sciences
Oct 16, 2013
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Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...
Economics & Business
Oct 29, 2015
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28
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
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7
A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured ...
Social Sciences
Jul 21, 2011
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Ranked lists are everywhere. If you want to pick out a college, restaurant, hotel, or doctor, chances are there's a Top 10 list that can tell you which ones are the best. According to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2013
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Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 26, 2009
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0
Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
Economics & Business
Nov 13, 2009
2
0
Representing a relatively new phenomenon in shopping, digital coupons show great promise for revolutionizing couponing.
Social Sciences
Sep 29, 2010
0
0
Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the dairy industry can help dairy product developers successfully ...
Ecology
Oct 21, 2021
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18
People who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 15, 2011
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