Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

Deciphering seed dispersal decisions of agouti rodents

Much like the squirrels and chipmunks in deciduous climates, there is a cat-sized creature in tropical regions that practices scatter hoarding – burying the seeds they find if they don't eat them right away.

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