Product choice: Why do consumers misestimate their abilities?

Even if you have a grasp on your own abilities, you might have trouble estimating the abilities of others, according to a new study in the Journal of Consumer Research. These false impressions affect people's product choices.

Strategies for improved collection of national travel data

Good travel data are essential to measure and monitor the performance of the U.S. transportation system and to help guide policy choices and investments in transportation infrastructure, says a new report from the National ...

Does clenching your muscles increase willpower?

The next time you feel your willpower slipping as you pass that mouth-watering dessert case, tighten your muscles. A new study in the Journal of Consumer Research says firming muscles can shore up self-control.

Female fish flaunt fins to attract a mate

For the first time, biologists have described the evolution of the size of a female trait which males use to choose a partner. The research, published in the open access journal BMC Evolutionary Biology, shows that male ...

Study shows real partners are no match for ideal mate

Our ideal image of the perfect partner differs greatly from our real-life partner, according to new research from the University of Sheffield and the University of Montpellier in France. The research found that our actual ...

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