Brand name advertising clicks with online shoppers

(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.

NASA begins final year of airborne polar ice mission

This is the last year for Operation IceBridge, NASA's most comprehensive airborne survey of ice change. Since the launch of its first Arctic campaign in spring 2009, IceBridge has enabled discoveries ranging from water aquifers ...

Pandemic toolkit offers flu with a view

(PhysOrg.com) -- As communities brace for rising wintertime influenza cases, scientists are developing a mathematical and visual analytic toolkit to help health officials quickly analyze pandemics and craft better response ...

'Going negative': how Trump has changed the Twitter narrative

If not for Twitter, U.S. President Donald Trump would not be in the White House today. True/false? That's for others to judge but it's probably true, say two Australian linguists who have released a paper analysing Trump's ...

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