How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

NASA's Greenland mission still surprises in year four

Only seven months after NASA's Oceans Melting Greenland (OMG) mission wrapped its last field campaign on the world's largest island, an OMG crew is back in Greenland to collect more data. With two or three field projects ...

Fit for Mars

Rovers are versatile explorers on the surface of other planets, but they do need some training before setting off. A model of Rosalind Franklin rover that will be sent to Mars in 2021 is scouting the Atacama Desert, in Chile, ...

LMC S154 is a symbiotic recurrent nova, study suggests

Astronomers have conducted observations of a symbiotic star in the Large Magellanic Cloud (LMC), known as LMC S154, which provide new insights about the nature of this object. Results of these observations, presented in a ...

Science on a plane – ESA's next parabolic flight campaign

In May, engineers, pilots, researchers and scientists will convene in Bordeaux, France, for ESA's 71st parabolic flight campaign. Over the course of three days they will fly on a specially-fitted commercial aircraft, testing ...

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