Strategies to connect with barricaded buyers

Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded ...

Improving buyer-freelancer communications in the gig economy

Researchers from University of Melbourne, Vrije Universiteit, Babson College, and University of Surrey published a new paper in the Journal of Marketing that provides generalized communication principles, and examples of ...

Study finds minorities pay more for housing than whites

(Phys.org) —Black and Hispanic homebuyers paid about 3.5 percent more for comparable homes in four metropolitan U.S. markets than white buyers did, according to a Duke University-led analysis of more than 2 million home ...

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