Development of trust in B2B relationships calls for common goals

The development of trust in business-to-business relationships calls for goal congruence, according to a recent University of Eastern Finland and Cranfield University study shedding new light on power symmetry in business-to-business ...

New business models can save smaller firms during economic crises

The COVID-19 pandemic has caused unprecedented levels of disruption and hardship for many small businesses. But rather than adopting a more conservative approach involving relatively minor tactical adjustments, small businesses ...

The modeling of multiple relationships in social networks

A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...

Small businesses get personal with social media

Small business owners usually have their hands full just handling day-to-day operations. But Jeff Cooper can find time to send an email wishing a client good luck on his daughter's wedding.

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