What is eldest daughter syndrome? Is it a real condition?

Who plans the agenda for vacations in your family? Who's the first to step up to care for mom and dad or grandma and grandpa? Who's the one organizing family holidays? Chances are if you have an older sister, it's her. And ...

Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

Even small gifts boost business

If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has shown. This works particularly well when the person receiving the gift is the ...

How franchisors can use contract ambiguity to their advantage

Researchers from City University of Hong Kong, Texas A&M, and University of North Texas published a new paper in the Journal of Marketing that examines the effects of contract ambiguity on interorganizational governance.

How making an accusation makes you seem more trustworthy

Making an accusation about unethical business practices undermines trust in the accused and enhances trust in the accuser, but only if the accusation is made in good faith, according to new research led by Jessica Kennedy, ...

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