Study suggests best practices for attracting new customers

The holiday shopping season can make or break some businesses. A new study from the University of Missouri has found businesses that know how to leverage the enthusiasm of their new salespeople and the experience of their ...

Californians asked to conserve power amid brutal heat wave

Californians sweltering in the West's lengthening heat wave were asked to reduce air conditioning and cut other electricity use again during critical hours Friday and again Saturday to prevent stress on the state's electrical ...

Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

Study: Conservative customers are more satisfied than liberal ones

Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...

Shoppers' mobility habits: Retailers overestimate car use

Retail traders often fear that reducing the amount of urban space made available for parking private vehicles would have a negative effect on their businesses. A survey conducted by researchers from the Institute for Advanced ...

A framework for businesses using avatars

An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.

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