Starbucks fans are steamed: The psychology underlying anger toward changes to a rewards program
Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers.
Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers.
Social Sciences
Jan 26, 2023
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The holiday shopping season can make or break some businesses. A new study from the University of Missouri has found businesses that know how to leverage the enthusiasm of their new salespeople and the experience of their ...
Economics & Business
Dec 14, 2022
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Californians sweltering in the West's lengthening heat wave were asked to reduce air conditioning and cut other electricity use again during critical hours Friday and again Saturday to prevent stress on the state's electrical ...
Environment
Sep 3, 2022
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During the first year of the pandemic, and amid protests for racial justice following the murder of George Floyd, tech companies such as Google, Yelp and DoorDash started "Black-owned" labeling campaigns to encourage customer ...
Social Sciences
Aug 30, 2022
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Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...
Economics & Business
Jul 14, 2022
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With the increasing digitalization in manufacturing industries, companies start to integrate big data analytics into business processes and sell smart services. However, people tend to resist change, remain skeptical about ...
Economics & Business
Dec 10, 2021
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Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...
Economics & Business
Nov 12, 2021
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Retail traders often fear that reducing the amount of urban space made available for parking private vehicles would have a negative effect on their businesses. A survey conducted by researchers from the Institute for Advanced ...
Economics & Business
Jul 20, 2021
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An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.
Economics & Business
Jul 14, 2021
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2
Elon Musk's SpaceX announced Thursday that Google would team up with its Starlink satellite internet service to deliver cloud computing services to business customers.
Space Exploration
May 13, 2021
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