Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

Study: Conservative customers are more satisfied than liberal ones

Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...

Shoppers' mobility habits: Retailers overestimate car use

Retail traders often fear that reducing the amount of urban space made available for parking private vehicles would have a negative effect on their businesses. A survey conducted by researchers from the Institute for Advanced ...

A framework for businesses using avatars

An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.

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