How to trust what your customers say about your brand

Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...

Microsoft Research project can interpret, caption photos

If you're surfing the web and you come across a photo of the Mariners' Felix Hernandez on the pitchers' mound at Safeco Field, chances are you'll quickly interpret that you are looking at a picture of a baseball player on ...

Fruit flies crucial to basic research

The world around us is full of amazing creatures. My favorite is an animal the size of a pinhead, that can fly and land on the ceiling, that stages an elaborate (if not beautiful) courtship ritual, that can learn and remember… ...

Lucky Dutch lab monkeys retired to sunny Balearics

Eighteen female monkeys used in lab experiments in the Netherlands are to be flown Wednesday to Spain's Balearic islands to enjoy the "exceptional" fate of a leisurely retirement in the sun.

Nerve cells grow on nanocellulose

(PhysOrg.com) -- Researchers from Chalmers and the University of Gothenburg have shown that nanocellulose stimulates the formation of neural networks. This is the first step toward creating a three-dimensional model of the ...

Autistic mice act a lot like human patients

UCLA scientists have created a mouse model for autism that opens a window into the biological mechanisms that underlie the disease and offers a promising way to test new treatment approaches.

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