Study explores what really makes a movie successful

At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.

An inconvenient truth about 'An Inconvenient Truth'

Al Gore has a follow-up to his blockbuster documentary film, An Inconvenient Truth. However, An Inconvenient Sequel: Truth to Power was greeted with far less fanfare than the original.

Streaming release of 'Interview' test for industry

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of movie release.

Social marketing at the movies

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...

Box office success linked to blogging, study finds

Movie attendance peaks during the holiday season, and studios capitalize on this by releasing dozens of new titles between the end of November and the new year, with much of a movie's box office success predicted by opening ...

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