Streaming release of 'Interview' test for industry

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of movie release.

Social marketing at the movies

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...

Box office success linked to blogging, study finds

Movie attendance peaks during the holiday season, and studios capitalize on this by releasing dozens of new titles between the end of November and the new year, with much of a movie's box office success predicted by opening ...

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