At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.
Economics & Business
Nov 7, 2017
0
16
Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of movie release.
Internet
Dec 25, 2014
3
0
When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, ...
Economics & Business
Jun 3, 2023
0
116
Research is an unpredictable process. Sometimes you end up making a really cool discovery that you didn't see coming. I recently uncovered a fundamental property of lightsabers (that's right – the awesome weapons from Star ...
Other
Apr 4, 2016
2
104
Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...
Economics & Business
May 23, 2014
0
0
Al Gore has a follow-up to his blockbuster documentary film, An Inconvenient Truth. However, An Inconvenient Sequel: Truth to Power was greeted with far less fanfare than the original.
Environment
Aug 17, 2017
10
6
What do Hollywood moguls holding their breath this week for an Oscar nomination have in common with the influence peddlers on K Street in Washington, D.C.? More than you might imagine, suggests new research by two UCLA sociologists.
Social Sciences
Jan 14, 2014
0
0
Shattering box office records, the latest installment of "Star Wars" has stoked US film industry hopes that theaters can thrive in the face of a growing shift to online video streaming.
Business
Dec 22, 2015
1
10
"Barbie" might have won the dance-off against "Oppenheimer" at the box office, but a new Robert H. Smith School of Business study may explain why the hot-pink bubble burst well before this Oscar weekend.
Social Sciences
Mar 8, 2024
0
5
Movie attendance peaks during the holiday season, and studios capitalize on this by releasing dozens of new titles between the end of November and the new year, with much of a movie's box office success predicted by opening ...
Economics & Business
Nov 20, 2013
0
0
