Study explores what really makes a movie successful

At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.

An inconvenient truth about 'An Inconvenient Truth'

Al Gore has a follow-up to his blockbuster documentary film, An Inconvenient Truth. However, An Inconvenient Sequel: Truth to Power was greeted with far less fanfare than the original.

Streaming release of 'Interview' test for industry

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of movie release.

Social marketing at the movies

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...

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