The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ...
Computer Sciences
Jul 8, 2015
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95
Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Internet
Dec 15, 2009
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0
The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...
Economics & Business
Jun 14, 2019
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9
The past decade has seen a dramatic increase in the presence of gays in American advertising. The media has transformed the stigmatized stereotype of gays into a new, socially desirable image of stylish consumers with high-end ...
Social Sciences
Dec 5, 2011
22
0
(AP) -- Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking ...
Internet
Apr 3, 2012
1
0
Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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3
The new BBC podcast, Buried, by investigative journalists Dan Ashby and Lucy Taylor, is a compelling look at how criminals are infiltrating the U.K. waste disposal system. It opens with a tape recording by a trucker, on his ...
Environment
Feb 7, 2023
0
26
An international team of researchers from Goethe University Frankfurt, University of Adelaide, Hanken School of Economics, and Maastricht University published a new paper in the Journal of Marketing, which finds that advertising ...
Economics & Business
Jun 4, 2019
0
3
Online shopping platforms have changed the way we shop for everything from household items to holiday gifts. These firms – think Amazon, eBay or Etsy – provide a market space for buyers and sellers, and are the growth ...
Economics & Business
Nov 15, 2018
0
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