There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Social Sciences
Oct 17, 2018
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While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.
Social Sciences
Jun 4, 2018
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Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...
Social Sciences
Aug 15, 2012
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The Philippines has launched a new campaign promoting tobacco -- not for smoking but for fish farming, a government tobacco agency official said Thursday.
Ecology
Jan 19, 2012
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(AP) -- Intel Corp. says it is betting big on its "ultrabook" concept with its largest advertising campaign since 2003.
Business
Jan 9, 2012
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(AP) -- Steve Jobs had no formal schooling in engineering, yet he's listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under his direction:
Business
Oct 6, 2011
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(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at ...
Economics & Business
Aug 31, 2011
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