Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people ...
Economics & Business
Feb 6, 2024
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5
The need to understand how to encourage people to adopt more climate-friendly behaviors is pressing, but "nudging" people to adopt behaviors such as recycling, taking public transport, and reducing their consumption of energy ...
Environment
Jan 29, 2024
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1
A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
The UK's Tory government is rolling back climate legislation and is continuing to fund the expansion of domestic oil and gas reserves. Our new research suggests this might be based on a misreading of public opinion.
Political science
Nov 13, 2023
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6
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising ...
Social Sciences
Dec 5, 2022
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3
The start of this year has been the driest in California's history. With the severe drought now in a third year, the state faces depleted reservoirs, a meager snowpack in the Sierra Nevada and a worsening water shortage on ...
Environment
Mar 12, 2022
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69
Aggressive political messaging can work against candidates by radicalizing supporters and alienating moderates, according to a Dartmouth study.
Political science
Dec 15, 2020
0
282
New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's 'ground game,' ...
Political science
Oct 7, 2020
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5
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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2
Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...
Economics & Business
Aug 6, 2020
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