Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising ...
Social Sciences
Dec 5, 2022
0
3
The start of this year has been the driest in California's history. With the severe drought now in a third year, the state faces depleted reservoirs, a meager snowpack in the Sierra Nevada and a worsening water shortage on ...
Environment
Mar 12, 2022
1
69
Aggressive political messaging can work against candidates by radicalizing supporters and alienating moderates, according to a Dartmouth study.
Political science
Dec 15, 2020
0
282
New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's 'ground game,' ...
Political science
Oct 7, 2020
0
5
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
0
2
Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...
Economics & Business
Aug 6, 2020
1
23
While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife does not necessarily make a model more attractive to consumers.
Social Sciences
May 30, 2019
0
1
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...
Economics & Business
Mar 21, 2019
0
4
All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...
Social Sciences
Jan 25, 2019
0
7
There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Social Sciences
Oct 17, 2018
0
1
