Browser wars flare in mobile space
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
Software
May 27, 2012
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Google is the undisputed king when it comes to raking in advertising dollars on the Internet, but Apple wants the crown when it comes to ads on mobile devices.
Business
Apr 10, 2010
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Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.
Hi Tech & Innovation
Jul 15, 2010
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(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
If you've ever found it hard to concentrate on one thing without stopping to check your emails or post to social media, you're not alone. The average human attention span – how long we can concentrate effectively on a single ...
Other
May 28, 2015
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YouTube said Wednesday that 48 hours of video are being uploaded to the video-sharing site every minute, up from 35 hours per minute at the end of last year.
Internet
May 25, 2011
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(Phys.org) —Advertising models could in the future expand from clicks to pupil dilations. Google's patent for a Gaze Tracking System became public last week. Originally filed in May 2011, the patent presents an idea for ...
Professor Neil Thurman and Dr. Bartosz Wilczek research at LMU's Institute of Communication Studies and Media Research. Their work focuses on changes in news production and consumption due to the internet and artificial intelligence.
Economics & Business
Jul 7, 2023
2
13
(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed statement ...
Google on Tuesday switched on a new program that will dramatically improve the accuracy of its speech recognition service, which allows people to use verbal commands to search the Internet, send an e-mail or post a Facebook ...
Internet
Dec 14, 2010
12
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA