A team of researchers at Yale University's Yale Program on Climate Change Communication has found that the use of tailored advertising can increase awareness among Republicans of the dangers posed by climate change. In their ...
Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the Journal of Marketing that shows that the spatial distance between products and consumers can affect ...
Economics & Business
Apr 23, 2021
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We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.
Social Sciences
Apr 13, 2021
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Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...
Economics & Business
Apr 2, 2021
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In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...
Social Sciences
Feb 5, 2021
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5
Seabird guano fertilizer—also known as 'white gold'—could have been responsible for the highly productive agricultural systems of pre-Incan civilization in the otherwise arid climate of the Atacama Desert. These findings, ...
Plants & Animals
Jan 26, 2021
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In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from a University of Illinois Urbana-Champaign expert who ...
Economics & Business
Jan 7, 2021
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Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.
Economics & Business
Nov 13, 2020
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4
The BASE collaboration at CERN has bagged more than one first in antimatter research. For example, it made the first ever more precise measurement for antimatter than for matter, it kept antimatter stored for a record time ...
General Physics
Nov 4, 2020
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Neither disinformation nor voter intimidation is anything new. But tools developed by leading tech companies including Twitter, Facebook and Google now allow these tactics to scale up dramatically.
Political science
Nov 3, 2020
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