Many marketing studies have examined the impact of direct-to-consumer advertising of pharmaceuticals on sales and market shares. But in a new study, a researcher from The University of Texas at Dallas wanted to know whether ...
Economics & Business
Oct 1, 2020
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1
Transparency in political ads is vital to ensuring safe and fair elections, but transparency is difficult if advertisers are not required to disclose details about targeting and sources of funding. While TV broadcasters must ...
Political science
Sep 15, 2020
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More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...
Political science
Sep 14, 2020
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1
New research reveals that anaerobic digestion could undermine UK net-zero emissions. Alternatives to anaerobic digestion are needed to tackle the climate crisis. Anaerobic digestion (AD) has been touted as an environmental ...
Environment
Sep 7, 2020
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10
Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist Alexander Coppock shows ...
Social Sciences
Sep 2, 2020
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58
A new University of Washington study of thousands of local rental ads finds a pattern of "racialized language" that can perpetuate neighborhood segregation, using specific terms to describe apartments in different areas of ...
Economics & Business
Aug 27, 2020
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Roughly a quarter of US Internet users today use ad-blocking software, and those numbers continue to grow. Many find online ads annoying and disruptive to their browsing experience, while others have security and privacy ...
Economics & Business
Aug 27, 2020
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3
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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2
Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...
Economics & Business
Aug 4, 2020
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2
A pair of researchers, one with Kochi University, the other Katsurahama Aquarium, both in Japan, has refined the estimate of the amount of pressure required by an Adélie penguin to shoot its feces a necessary distance. Hiroyuki ...
