NY mayor launches bid to help tech startups

Mayor Michael Bloomberg on Tuesday launched an initiative to attract high-tech startups, the latest step in his campaign to turn New York into an East Coast version of Silicon Valley.

Did Cambridge Analytica sway the election?

In the controversy surrounding Cambridge Analytica—the political consulting firm that worked for Donald Trump's campaign—and Facebook, concerns about foreign governments interfering in U.S. elections and privacy violations ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

More exposure to political TV ads heightens anxiety

We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.

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