Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company's brand? A new study by researchers from ...
Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make this choice even when ...
Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards minimalist packaging in ...
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, ...
Money Heist is the most watched Spanish series of all time thanks to Netflix, which launched it internationally after purchasing it from Atresmedia. The last episode premiered in autumn 2021, a few weeks after the North American ...
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
As misinformation flourished online during the COVID-19 pandemic, a number of platforms announced policies and practices aimed at combating the spread of misinformation. Did those efforts work?
Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their ...
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers' recommendations.
The Canadian government recently passed the Fighting Against Forced Labour and Child Labour in Supply Chains Act. The new law is designed to address forced labor and child labor in supply chains by requiring companies to ...
