Search results for traditional advertising

Social Sciences Feb 23, 2024

Online brand advocacy and Gen Z consumer behavior

Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...

Social Sciences Feb 15, 2024

The rise of robo-retail: Who gets left behind when retail is automated?

Canada's first robotic cafe, RC Coffee, opened in Toronto in October 2020. The flagship location of the coffee chain revived the long-dormant retail concept of the automat: a restaurant where food and drinks are served by ...

Economics & Business Feb 6, 2024

New research describes how ADHD gives entrepreneurs an edge

The brains of people with ADHD function in ways that can benefit them as entrepreneurs, according to research from the West Virginia University John Chambers College of Business and Economics.

Environment Jan 29, 2024

Growing up during a drought: What it taught about 'nudging' sustainability behaviors

The need to understand how to encourage people to adopt more climate-friendly behaviors is pressing, but "nudging" people to adopt behaviors such as recycling, taking public transport, and reducing their consumption of energy ...

Social Sciences Jan 12, 2024

News media trigger conflict for romantic couples with differing political views

By one estimate, as many as 30% of people in the U.S. are in romantic relationships with partners who do not share their political views. In today's hyperpartisan climate, where Democrats and Republicans have difficulty talking ...

Social Sciences Jan 9, 2024

Freedom of thought is threatened by states, big tech and even ourselves. What we can do to protect it

The idea of free speech sparked into life 2,500 years ago in Ancient Greece—in part because it served a politician's interests. The ability to speak freely was seen as essential for the new Athenian democracy, which the ...

Economics & Business Dec 23, 2023

Christmas consumption: What would the great economic philosophers think?

Even during a cost of living crisis, with interest rates and inflation high, the average spending per person for Christmas 2023 in the U.K. is expected to reach as much as £974. Retailers, advertisers and a sense of tradition ...

Environment Dec 20, 2023

Vape deals are everywhere this Christmas—here's how to deal with the horrific waste problem

Vape deals are all over the place in the run-up to Christmas. Vape kits, e-liquids and accessories are being widely promoted as stocking fillers, frequently with upwards of 50% off.

Biochemistry Dec 19, 2023

How active are the microorganisms in your yogurt? Chemists create a new tool to study probiotic activity

Humans have been fermenting food and drinks—everything from kimchi and yogurt to beer and kombucha—for more than 13,000 years.

Economics & Business Nov 9, 2023

Is capitalism dead? Economics professor thinks it is, and he knows who killed it

Yanis Varoufakis grew up during the Greek dictatorship of 1967–1974. He later became an economics professor and was briefly Greek finance minister in 2015.

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