Search results for traditional advertising

Social Sciences Jun 5, 2024

Can vague go viral for Gen Y?

Generation Y, Gen Y, is commonly referred to as the millennial generation. It usually includes individuals born between the early 1980s and the mid-to-late 1990s or early 2000s. This generation follows Generation X and precedes ...

Social Sciences May 21, 2024

No shot: Why America won't pull the trigger on gun control

Whether you consider the Second Amendment a dangerous relic or inspiration for a tattoo, the U.S. public as a whole doesn't consider guns an important issue, except in the immediate wake of a mass shooting.

Plants & Animals May 17, 2024

Major declines reported in South Korean big cat trade

Considerable progress has been made in curbing the trade of big cat-derived products in South Korea, but some illegal trade remains, reports a new study led by a UCL researcher.

Evolution Apr 23, 2024

Flat faces and difficulty breathing: How pet trends have harmed animal health—and what we can we do about it

Dogs come in all shapes and sizes. We've molded some of them to have large protruding eyes, sloping backs and shortened legs through selective breeding.

Space Exploration Apr 2, 2024

Totality ready: US braces for April 8 solar eclipse frenzy

US communities along the path of the April 8 total solar eclipse are preparing for the year's biggest astronomic event, with millions of visitors expected to brighten local economies—and snarl up logistics.

Economics & Business Mar 27, 2024

Researchers discover how charities can boost likelihood of donations via smartphone users

Whether you're passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you're considerably less likely to respond to a charity's appeal for help if you receive it on your smartphone.

Social Sciences Mar 21, 2024

Advertising drives online gambling among young Australians

Gambling features such as loot boxes in video games and sports betting are the most popular forms of online gambling among young adults in the ACT, with many introduced to it before the age of 18, according to a new report ...

Economics & Business Mar 12, 2024

Q&A: How Instagram influencers profit from anti-vaccine misinformation

While Instagram might have a reputation for superficiality—a realm of exquisitely filtered images—it is now eclipsing other social media as a news source. The platform is increasingly filled with information, some of ...

Planetary Sciences Feb 25, 2024

Have a look at the whos, whats and whens of leap year through time

Leap year. It's a delight for the calendar and math nerds among us. So how did it all begin and why?

Social Sciences Feb 23, 2024

Online brand advocacy and Gen Z consumer behavior

Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...

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