The global fashion sector, mainly the apparel and footwear industry, produced more greenhouse gases than France, Germany, and the UK combined in 2018, around 2.1 billion metric tons of CO2 emissions—approximately 4% of ...
In human chromosomes, DNA is coated by proteins to form an exceedingly long beaded string. This "string" is folded into numerous loops, which are believed to help cells control gene expression and facilitate DNA repair, among ...
Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Researchers from University of Oklahoma and University of Illinois at Chicago published a new paper in the Journal of Marketing that introduces a digital approach to analyzing audiences' interests across a broad brand ...
Romantic dealbreakers, like laziness and living too far away, may be "dealbenders" when it comes to committed relationships.
Craft beer is a fast-growing industry, particularly in Maine and New England. New research shows that as the industry continues to grow, owners need to make decisions about scale and growth, which can be tough for brands ...
Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...
Online hostility has become a bigger problem over recent years, particularly with people spending more time on social media during the COVID-19 pandemic. A U.S. survey found four in ten Americans have experienced harassment ...
Social media platforms should hide the viewing metrics on malicious content posted by trolls as part of a more proactive approach to curbing their behavior, recommends new University of Sussex Business School-led research.
